AD2AD Business Details
No limits on records
- Unlimited customers
- Unlimited ads
- Unlimited rates
- Unlimited templates
Ad pricing
- Automatic pricing based on words / lines / characters
- Automatic application of discount based on number of runs
- Staff can override calculated price
Scheduling
- Virtually any publication schedule can be handled
- Based on your specs web-customer order entry is cut-off at a specific time
(staff can optionally still enter ads for that issue) - Special cut-offs for holidays, weekends, etc.
Prepay vs Billing
- Web customers prepay by credit card by default
- Staff have option to accept cash/check payment
- Staff have option to create bills
Customer Options
- Staff have option to assign “bill-me” status to customers
Bill-me customers can place ads online, but get bills, not prepay - Staff have option to assign special rates or special discounts to customers
Special pricing is automatically calculated when ad is placed
Customer Information Lookup by Phone Number
- Automatically lookup customer information by phone number
- If customer already exists, show customer record
- If customer doesn’t exist, show customer info from reverse white page phone book
- Multiple customers with same phone number? Sure!
- More than one customer at the same phone number — family, housemates
- Personal and home business at the same phone number
Promotional Pricing
- Offer permanent or temporary price promotions
- Offer discounts, dollars off, special rates, or free extras
- Assign promotions to customers, or special codes customers can enter
- Assign promotions to types of ads — first ad for customer, first or all ad in a classification, etc
- Set promotion to start on a certain date
- Set promotion stop after a certain number of uses or on a certain date
Renewal Emails
- Automatic renewal emails
- You decide when to send
- You decide if customer should not get email
- Includes 1-click link to renew ad
- About 90-95% as effective as dialing-for-dollars renewal calls — but takes about 1 minute, not hours
Credit Cards
- Remembers last successful credit card
- “Reuse my card ending in XXXX” checkbox makes reorders/renewals easy
Accounting Options
- Self contained classifieds accounts receivable
- Single invoice or consolidated billing
- Pay one bill or spread payment over multiple bill
- Staged billing options
- Transfer AR data to other systems via spreasheet or Quickbooks output
Statements vs Bills
- For billed customers, send individual bills or monthly (or other period) statements
- Print all billing, or email to customers with email addresses (AD2AD figures this out for you)
- Email bills includes link to pay on line
Autorenew (TFNs)
- Optional autorenew ads
- For prepays, charges credit card; for billed ad, creates new invoice
- Day before autorenewal, sends email informing of pending autorenewal
- On day of autorenewal, charges credit card or creates bill, sends notification email
- Email includes link to end autorenewal
More About Ad Entry
- easy 2 step process
- automatic pricing
- template based formatting
- ad formatted as you type
- multiple web upsells
- photo uploading
- auto-include phone number
- auto space — fixes customer spacing errors
- gallery of ad formats
- printable receipts
- customer can edit ad — changes await staff approval
- (optional) select dates from calendar
- assign rates and templates to specific classifications/categories
More Feataures for Staff
- optional to manually assign different rates and templates to an ad
- option to override calculated price
- autocheck for customer duplication
- add bold/italic format to individual words
- place an ad at the top of a classification
- autorenew specific number of cycles
Reporting
- Dozens of reporting options
- Specialized reports:
- Issue length estimate
- Issue value estimate
- AR reports
- Customer reports (include email-blaster options)
- Ad hoc (do it yourself) reports
- Options for detailed or summary reporting
AD2AD is the complete, cloud-based classified advertising management system for community publications: daily and weekly newspapers, shoppers, magazines, college newspapers, association newsletters, and others.
Simple, powerful, cloud-based. In print and online for staff and web customers. Process credit cards. You’ll appreciate our flat fee per ad pricing. No hidden costs: No maintenance fees, no training fees, no tech support fees, no upgrade fees. You’ll boost revenue and increase profits.
We understand print publications — scheduling, billing, rates, renewals, TFNs, print-formatting, attention-getters, pictures in print, Quark and InDesign. We understand you. And we understand the internet — and how to maximize the web for greater profits.
If you’ve been looking for a classifieds software system truly that does it all — an integrated print and web classified advertising management system — one that’s simple, inexpensive, and reliable — you’ve found it.
Nothing to buy. No server. No software to install. Pay only for what you use. For more than a decade, more than 200 community publications, newspapers and magazines have trusted AD2AD. Find out why!
